Desirability, Feasibility, and Viability. Finding the sweet spot between what is desirable, technically feasible, and viable for your business reduces risk and helps you produce products that are much more likely to succeed. Sounds good right? Following a structured process to delve deeper into these three key areas, typically as a team activity, will…

Just stop. Slow down and think a little more about what you are doing and why? As the pandemic rages on and companies struggle with spluttering supply chains and what seems like exponential energy and logistics costs, it’s perhaps time to take a breath. Stop thinking about the design portfolio…

Innovation is not just problem solving, coming up with wacky ideas, or the creation of new technology. It’s not just thinking up new ideas and hoping they will gain traction. You can’t just ask customers what they want and then try to give that to them. …

Where do you want to take your business over the new few years? — Can you visualise your future? Vision setting paired with a clear strategy can be incredibly powerful in driving forward innovation and is a ‘must do’ if you are to achieve success in today’s ever-changing world. If you are on the cusp of realigning your vision and innovation strategy, why not check out our latest blog…